small business

I was recently described by one client as a fairy godmother for business and it made me reflect on some of the more common challenges I’ve seen cropping up among clients lately. It’s not really a fairy godmother they need

By CAROLYN JEFFREY* An increasingly popular way to promote your business is through a website, but there are some traps to be wary of. Almost every day your business email inbox will receive a friendly message from someone promising you

By CAROLYN JEFFREY* So you’ve decided you need a marketing strategy, now it’s time to consider the driving elements behind your strategy. Here we go through the considerations. What do you want to achieve from your strategy? Clearly you

By Carolyn Jeffrey* So you’ve just started your small business, or are about to, and you’re looking at simple, cost-effective marketing options. You may be surprised to know that these are available and can even be undertaken yourself, provided you

Renowned American scientist, inventor and politician Benjamin Franklin once said, “By failing to prepare, you are preparing to fail.” Is that what you want for your new business venture? It is vital that anyone about to embark on such a

Getting your business website

Preparing a marketing strategy

Getting started with a marketing plan

Planning is worth the investment