Innovate to survive

Some of my past blogs have touched on the need for SMEs today to think outside the square, be innovative and embrace change. We live in an ever-changing world so it’s vital you and your business keep pace. Today we’ll

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Simple tips to boost your business

Small business tips

I was recently described by one client as a fairy godmother for business and it made me reflect on some of the more common challenges I’ve seen cropping up among clients lately. It’s not really a fairy godmother they need

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Preparing a marketing strategy

  By CAROLYN JEFFREY* So you’ve decided you need a marketing strategy, now it’s time to consider the driving elements behind your strategy. Here we go through the considerations. What do you want to achieve from your strategy?  Clearly you

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Getting started with a marketing plan

By Carolyn Jeffrey* So you’ve just started your small business, or are about to, and you’re looking at simple, cost-effective marketing options.  You may be surprised to know that these are available and can even be undertaken yourself, provided you

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