Preparing a marketing strategy

  By CAROLYN JEFFREY* So you’ve decided you need a marketing strategy, now it’s time to consider the driving elements behind your strategy. Here we go through the considerations. What do you want to achieve from your strategy?  Clearly you

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Getting started with a marketing plan

By Carolyn Jeffrey* So you’ve just started your small business, or are about to, and you’re looking at simple, cost-effective marketing options.  You may be surprised to know that these are available and can even be undertaken yourself, provided you

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