It’s truly amazing what can be found online about your business, even though you may never have posted anything or signed up for any listings. And, what is very scary is the impact that this online presence can be having
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Managing your online presence
How familiar are you with your business’ online presence? If you think just because you don’t have a website and haven’t put anything online about it means your business has no online presence you may be quite surprised by what
Read moreGetting your business website
By CAROLYN JEFFREY* An increasingly popular way to promote your business is through a website, but there are some traps to be wary of. Almost every day your business email inbox will receive a friendly message from someone promising you
Read morePreparing a marketing strategy
By CAROLYN JEFFREY* So you’ve decided you need a marketing strategy, now it’s time to consider the driving elements behind your strategy. Here we go through the considerations. What do you want to achieve from your strategy? Clearly you
Read moreGetting started with a marketing plan
By Carolyn Jeffrey* So you’ve just started your small business, or are about to, and you’re looking at simple, cost-effective marketing options. You may be surprised to know that these are available and can even be undertaken yourself, provided you
Read morePlanning is worth the investment
Renowned American scientist, inventor and politician Benjamin Franklin once said, “By failing to prepare, you are preparing to fail.” Is that what you want for your new business venture? It is vital that anyone about to embark on such a
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