Some of my past blogs have touched on the need for SMEs today to think outside the square, be innovative and embrace change. We live in an ever-changing world so it’s vital you and your business keep pace. Today we’ll
Read morebusiness growth
Simple tips to boost your business
I was recently described by one client as a fairy godmother for business and it made me reflect on some of the more common challenges I’ve seen cropping up among clients lately. It’s not really a fairy godmother they need
Read morePreparing a marketing strategy
By CAROLYN JEFFREY* So you’ve decided you need a marketing strategy, now it’s time to consider the driving elements behind your strategy. Here we go through the considerations. What do you want to achieve from your strategy? Clearly you
Read moreGetting started with a marketing plan
By Carolyn Jeffrey* So you’ve just started your small business, or are about to, and you’re looking at simple, cost-effective marketing options. You may be surprised to know that these are available and can even be undertaken yourself, provided you
Read morePlanning is worth the investment
Renowned American scientist, inventor and politician Benjamin Franklin once said, “By failing to prepare, you are preparing to fail.” Is that what you want for your new business venture? It is vital that anyone about to embark on such a
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