Halloween is being marked this month, so it’s timely to share some of my own scary stories about businesses and their websites.
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Getting your business website
By CAROLYN JEFFREY* An increasingly popular way to promote your business is through a website, but there are some traps to be wary of. Almost every day your business email inbox will receive a friendly message from someone promising you
Read morePreparing a marketing strategy
By CAROLYN JEFFREY* So you’ve decided you need a marketing strategy, now it’s time to consider the driving elements behind your strategy. Here we go through the considerations. What do you want to achieve from your strategy? Clearly you
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