Innovate to survive

Some of my past blogs have touched on the need for SMEs today to think outside the square, be innovative and embrace change. We live in an ever-changing world so it’s vital you and your business keep pace. Today we’ll

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Getting started with a marketing plan

By Carolyn Jeffrey* So you’ve just started your small business, or are about to, and you’re looking at simple, cost-effective marketing options.  You may be surprised to know that these are available and can even be undertaken yourself, provided you

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